The publishing business has changed for authors. Used to be, you signed on with a publisher, your book got printed and placed in bookstores or grocery markets, and authors anxiously sat back and waited for readers to pluck their paperback babies up and head to the checkout.
Not so, now. Authors are expected to promote their books and have a “platform”–an online presence. Life or death for an author’s career can depend on how visible she is in the cyber world.
The business has changed for readers as well. Where once they wandered the aisles of a brick-and-mortar store for their next read, now they click through websites. Where once they judged their potential purchase on the cover, back cover blurb, and maybe a scan of the first few pages, now they have customer reviews and ratings to guide them.
If you’d like to give an author a Christmas gift that won’t cost you a dime, but will mean the world to him or her, here are a few suggestions:
1) If you read and enjoy a book, go to Amazon.com or bn.com (Barnes & Noble) and enter a review–even if you bought it in a physical store. Reviews= life to an author’s career.
2) Tweet a link to the book or post it on your Facebook status to your online friends letting them know you enjoyed the book.
3) Find the author’s blog and leave a comment there letting her know how much you enjoyed the book
4) Mention the book in your own blog if you have one, and link back to the author’s blog and the book.
5) Email the author and let her know you enjoyed the book. A personal message is sure to brighten an author’s day.
Now–go forth and make Christmas, everyone! Happy Holidays to all!
Coming Christmas day to Amazon.com, a fantasy romance novella: